Pizza Hut’s new acquisition shows their dedication to being a digital leader

Pizza Hut restaurants.

Pizza Hut has announced plans to acquire QuikOrder, an online ordering software and service provider. Pizza Hut has been using QuikOrder for nearly 20 years, and about half of all their sales were processed through the platform in 2018.

With the deal, the pizza company will acquire: Pizza Hut’s current digital ordering platforms, systems and services and QuikOrder’s in-restaurant technology and ancillary services, as well as its “future generation products and programming.”

The move is the latest to show that Pizza Hut is looking to be one of the digital leaders in the restaurant business. In the last few years, the company hasbeen introducing a range of online ordering tools and services, including their delivery tracker with text alerts, and easy order options through voice-enabled digital assistants and social.

“We’re doubling down on our commitment to digital and this deal positions Pizza Hut perfectly for the future,” said Artie Starrs, president of Pizza Hut U.S. “We’re also gaining access to an immensely talented group of developers and digital innovators. Together we can more quickly provide breakthrough products and convenient services to our customers that will allow for better franchise economics over the long term.”

“Yum! is always looking for ways to make our brands more distinctive, relevant and easy for customers who want delicious food at an irresistible value,” said Greg Creed, Yum! Brands chief executive officer. “The acquisition strengthens the brand’s digital roadmap and innovation and aligns with the strategy we put in place to drive Pizza Hut’s growth. We’re excited by the opportunity this acquisition presents, and the future potential to scale QuikOrder’s technology across the Yum! family.”

“We’ve enjoyed a long and successful partnership with Pizza Hut and I couldn’t be more pleased by this next phase of our relationship,” said Jim Kargman, QuikOrder CEO. “Technology and innovation are the backbone of this business and I’m excited by what the future holds.”

Pizza Hut expects their acquisition of QuikOrder will close in December of 2018.

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