Hilton has announced the launch of a brand new meetings and events brand: Signia Hilton. With the announcement, Hilton is hoping to create a luxury brand for business travelers.
“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton. “After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”
According to Hilton, each property will have at least 500 guest rooms and 75 square feet of meetings and events space. Signia Hilton will launch in a few locations, including Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta, and Signia Hilton Indianapolis.
Some of the signature elements of Signia Hilton will include a better arrival experience, a lobby that will cater to a “social experience;” modern and technologically-enhanced guest rooms; a “destination bar” and signature restaurant; and spas, fitness classes, and facilities. The hotels will also each feature a large ballroom and pre-function areas, all equipped with modern technology.
“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher J. Nassetta, president and CEO, Hilton. “We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”