Best Western Hotels & Resorts has acquired WorldHotels, which owns 300 hotels and resorts around the world. The move by Best Western is in line with their goal of enhancing their “portfolio of offerings to include the upper upscale and luxury segments.”
“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.”
Best Western will be implementing their e-commerce platform, loyalty program, sales and marketing support, and global distribution network within the WorldHotels brands.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”
BestWestern owns 13 brands across the world. Kong said their goal in the next few months is to improve revenue delivery to WorldHotels brands.
“We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence–minded, quality hotels to join the brand,” he added. “We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”